INTRODUCTION

The word entrepreneur was first introduced in 1970 during the launch of the New Economic Policy.It is not a new thing to us.At the time of Malacca,those who engage in the business field has called as a trader while in 1900-an they were known as traders.The entrepreneur has the same meaning as the English word ‘entrepreneur’. The word ‘entrepreneur’ is derived from the French word ‘entreprendre’ which means shouldering duties or responsibilities.The word ‘entrepreneur’ has been used since 1775 by Richard Cantillon referring to the entrepreneurial activity.

In addition,Kamus Dewan New Edition give definition of entrepreneur as a person who runs an enterprise of the entrepreneur.Employers are intended as a massive job to make things works in business or industry on a large scale.

Then,the Encyclopedia Americana International Edition gives meaning to the business entrepreneurs who take risks combining factors of production such as capital,labor,materials and rewarded through profits from the market things.Next,Carland (1984) defines as individual entrepreneurs who set up a business and manage to get profit and to continue to grow.

Furthermore, our group has selected five basic features of entrepreneurship for this assignment. For instance of five characteristics that we have listed is open culture,proactive,failure is an option,visionary and open risk taker.Based on the characteristics that have set us state that we have cited four entrepreneur who has successfully made a name in the field of business.Then,among of the names that we have listed entrepreneur is Dato’ Dr. Vida for open culture and failure is an option,Dato’ Aliff Shukri for proactive,Robert Kuok for visionary and last but not least Fiqa Liyana Chong for open risk taker.We selected all four of these leaders as they are some of the individuals who have been successful in pursuing what they deserves.

 In conclusion,we can see with our eyes that every entrepreneur is a person who is willing to take the risk to start or  establish a  business or company.A people who have started a business or buying a business that starts from others who are also known as entrepreneur.Entrepreneurs also a leading business manager and can claim ownership over all the business.Therefore,entrepreneurs engaged in business have a mission and vision to develop their further business.Entrepreneurs is a person who wants a freedom in their business and they also have the right to make their own decisions for the sake of their business.In addition,entrepreneurs also is a person who wants to succeed in their field of work.

Entrepreneurial traits and analyze through application on successful entrepreneurs.

Characteristic 1 : OPEN CULTURE

DATUK SERI VIDA

Open culture of entrepreneurship is can be defined from the perspective of the nature in the business of are producing products that are universal.The products produced by a business that can be accepted by all the laps of people regardless of religion,race or culture. Therefore, the reproduction of the product can be characterized by universal and not focused on only one criteria to ensure that the output would be accepted by society even more for the people of Malaysia who are of different race from this religion.Therefore,entrepreneurs should take into account of the characteristics of the products that can be widely accepted.

Then,entrepreneurs who has practice an open policy in its business culture has a very high potential and its able to attract many customers because the reproduction of a general nature and it is very suitable for multi-racial society especially in Malaysia’s population is made up of various of races,religions and beliefs.Therefore ,entrepreneurs who has practice this nature is able to attract many customers in turn can generate  profits for the company following the sale of the products that are appropriate for the client.

Entrepreneur of Vida Beauty is Dato’ Dr. Hasmiza Othman or better known as Dato’ Dr.Vida have already a familiar name around the silver because she was known for the production and quality of its products increasingly prominent in our homeland. She was born in Kelantan and has been in this business 16 years estim.She has holds a Bachelor majoring in Education at University Sains Malaysia in Penang.Then,she be pursued until the PHD Department of Biology at the University Charles Molnar,Hungray.Before she was fully involved with the flow of this business and she is one of the instructors at Sekolah Menengah Jenis Kebangsaan Poi Lam,Ipoh.She took a brave decision to leave her career as a teacher and she has worked successfully.Then with brave of efforts,she was estimo opening of 38 branches around Perak,Kelantan,Terengganu,Kuala Lumpur and Kedah.

When she sacrifice all of her career,she has yielded very worthwhile so that qualifies him for all that her organize in a business plan. With the layout and organization of the constellation of trades made and she also expects the best no  matter charts of the consumers,employees and business partners are working it like dozens stockists,wholesale and hundreds of dealer throughout Malaysia,Brunei and Singapore which are helped her in the course of her company until now.

Furthermore, Vida Beauty is a manufacturer of health and beauty products. Products manufactured by Vida Beauty is on par with other products in the market but also had output of Vida Beauty products is the best. Then, many have tried these products but they are also and very satisfied with the results of this products. Not surprisingly, in testimony of products Vida Beauty be an option for everyone. Now, due to the many requests from customers for every corner of the country. Vida Beauty has added several of new branches and the number of distributors increases day by day. Many testimony from of users Vida Beauty products indicating their satisfaction with the effectiveness of Vida Beauty products they have used.

The resulting product is absolutely suitable for everyone without give negative impact to users. Generally, these companies have produce very nature open culture for this products and it can be accepted by all people of different religion, race and country.

Characteristic 2: Proactive

Dato’ Aliff Shukri Bin Kamarzaman

A successful businessman in the business world certainly has characteristics that are often practiced in their life so that they are successful in business who has been involved. Similarly, the figures are admired entrepreneurs in Malaysia, Dato’ Aliff Shukri bin Kamarzaman figure representing entrepreneurs and is the founder of D'HERBS. He was also known tagline "overshoot demand" throughout Malaysia. Tagline easy and quick it seemed to be a phenomenon and to submit to all walks of life regardless of age. Dato’ Aliff Shukri can be clearly seen that he has the characteristics to be proactive in managing and conducting business cosmetics products so successful.

Dato’ Aliff Shukri who comes from a family that was exceptionally difficult to achieve self-reliance and promote themselves. The most significant experience for him was when he wanted to start a business but do not have enough money. Armed with a strong determination, he was dealing with a variety of ways. Starting from selling to friends in the office and then go to the booth at the farmers market every week.

Although he failed to get a loan at the bank on the grounds that he was still a young man, he never gave up and instead seek other opportunities to continue to develop himself and always positive, although there are some who disobey him. Proactive attitude that is in him to be emulated by young people today. He is very thankful to God when there are closest friends, clients call him when making a beauty workshop and informing them that he wanted to create a brand and want to share with her aid. Without the slightest feeling of shame, he explains the paper was rejected by a bank employee to his friends and the response given is very surprising.

 To attract public attention, the founder of the product itself, namely Dato' own Aliff always use the tagline "overshoot demand" to attract people to their products. Special again about his product ingredients are 100% herbal and also cheaper than other health products on the market. D 'Herbs can be found for as low as RM15 at any location limelight including night markets, farmers' markets, pharmacies, medicine shops, and sales centres D' Herbs own.

Every weekend, he will make the workshop of beauty and health in the workplace, whether private or government. Through workshops run, he can earn up to RM3,000 a month. After persistent selling products of various brands, he began to feel better, he sells his products himself. Then, he took a drastic step to produce his own creation. All savings are available, he used entirely to produce its own brand products. While aware of the risk of bankruptcy is there, but after studying it for several months, its D 'Healthy Herbs Sdn Bhd. managed to produce collagen lipstick first in Malaysia.

A Features proactive in self Dato’ Aliff also be viewed as having had paid, he did not wait any longer to create an ad and get advertising space from leading companies. As a result, the brand D’Herbs has risen successfully to become the talk of the community. For Dato’ Aliff, marketing is the lifeblood of doing business. That's what he is to get more customers while building trust among customers. Among the most effective marketing campaign is the slogan 'Overshoot Sellers' a stunning impact on his business.

In addition, to further increase sales of these products, the company has been selling products with D'Herbs in magazine and newspaper sellers in Malaysia such as the Weekly Women, Family, Harmony, Metro, where he has broadcast every week and it's a very big impact as he was. They have also been broadcast on radio stations nationally and the response was very encouraging. More encouraging D'Herbs also sponsored programs such as Akademi Fantasia great and Star Search Star on Astro and TV3.

Dato Aliff Syukri Kamarzaman who is the founder of D'Herbs Holdings (M) Sdn Bhd, has made a choice to select singer coincided with the appearance of having beautiful hair healthy and shiny. Backstreet Boys singer has been trying own hair dye products D'Herbs and apparently he was very satisfied with the results of the product. D'Herbs hair colouring products have special meanings and are able to make hair soft and healthy, but no longer damaged hair. D'Herbs hair dye formulation is made from natural ingredients such as henna, can carry the prayers and does not fade. The product costing RM29.90 comes in two colors: black and brown. Dato Aliff Shukri will also hold a face search Overshoot Laris 2016. Dato Aliff Syukri has its own goals for success without imitating others. He wanted to name D'Herbs are always grand and powerful in Malaysia. That's his goal indefinitely.

Characteristic 3: Failure is an option

Failure is an important signal that can generate action in that it suggests a disconnect between one’s beliefs and reality it can drive exploration for solutions to disconnect (chuang and Baum, 2003 in Dean A. Shepherd, Trenton Williams , Marcus Wolfe and Holger Patzelt, page 118). Meanwhile, failure is nearly universally accepted as critical for growth and development, most organizations and individuals within organizations find learning for failure to be difficult (Cannon and Edmondson, 2005 in Dean A. Shepherd et al, page 118). Failure is an option, and sometimes it’s the only option. Failure is part of the entrepreneurial process. All the amazing new technology we have today might never have occurred if entrepreneurs hadn’t encountered failures along the way (Dr.Kathleen Allen, 2005).

 Datuk Seri Hasmiza Othman or known as Dr.Vida is a founder for Vida Beauty popular with trademark ‘Qu Puteh Qu Puteh, Barulah Puteh’. Her name become popular after fully sponsor for AJL29 with huge amount which is RM3K. Even though, she face a lot of  critic because of the advertisement during that event but she didn’t care about it and just keep smile while the reporter interview her after that event (Arif Nizam Abdullah, 2015). To her, is not that really adventure because she already face a lot of difficulty to build her business until she can success at this level. She feel free to share her experience start with her father death. Actually, she from rich family but everything was change after her father died, her mother lost livelihood then she have to do something to help her mother and continue her further study at Universiti Sains Malaysia in Bachelor of Education (Malay Literature and History). From that, she try to do business start with sell ‘nasi lemak’ at her residential, she only get 30 sen profit but it doesn’t mean she was despair (Arif Nizam Abdullah, 2015). To show her struggle to survive she also do some business at her campus, like she sell hijab and cloth to the lecturer and staff admin at USM and during semester break she will going for part time job at fast food restaurant and factory just to gain some money for her life at campus. It show how struggle she is before success. After she graduate from USM she continue her career as a teacher at SJK (C) Poi Lam di Ipoh, but she still dream have their own business so that she try gain a capital by start with business at night market, sell food, she also make a loan just as starter to open her saloon (Zaidi Kamarun, 2013). Next, she try to create varies of beauty products for facial treatment. After she stop become a teacher, she apply for trainer at National Vocational Training Council, from that she train her student make cut hair treatment and facial treatment at night market for free until one day they get request for treatment, then she think about her own cosmetic product that they can use in the treatment (Bernama, 2016).

Thus, Dr.Vida try to commercial her product at radio and TV station, unfortunately she got big loss because of  her mistake in producing her product and didn’t get high impact from customer. After that case she got high blood pressure because she pressure about her advertisement are not success to attract customer to buy her product. So, now she learn from mistake, all the Tv station who want her to sponsor their event must follow her term and condition for advertisement. As we can see, all the program that Dr.Vida sponsor must be have her trademark, the theme must in pink colour (Arif Nizam Abdullah, 2015). She didn’t care whatever people want to talk about her because she know what she do, the most important is she do not want make same mistake like before. Now, Dr.Vida already sponsor Kafa which is football association for Kelantan with RM16K, AJL29 with RM3K and reality show Gegar Vaganzar, Mentor Melinia and many more. However, Dr.Vida got critic from a lot of people because of her style during her advertisement at AJL29 and the latest is when one of her product which is Qu Puteh Whitening Pro 9  was blocked at Brunei because the higher level of mercury in her product, Dr.Vida just keep calm when the reporter ask about this issues because Qu Puteh team always make a regular check their quality and safety for their customer (Arif Nizam Abdullah, 2015).

            Now, Vida Beauty have many branch in Malaysia and also at Brunei and Singapore. One of  Dr.Vida hope is she can built up her business in cosmetic and health under Vida Beauty as a global business whether  in advertisement, marketing, online business or promotion. She said, ‘In terms of marketing, I learned a lot from failure. That's 'secret recipe' my business. I never felt it, failure, loss, what happens strength to succeed in this world and the hereafter. If I do not have strength, I will not be successful as it is today (Zaidi Kamarun, 2013).

From that, we can see how struggle Dr.Vida to face all the challenges in wold of entrepreneur. Even though, she have to face a lot of failure in her business but she never despair and keep hoping and put full effort to achieve her dream and success like today. Nowadays, all people know her product and herself by their own style in marketing her product (Arif Nizam Abdullah, 2015).

Characteristic 4: VISIONARY

Robert Kuok

Defined broadly, a visionary is one who can envision the future. Visionary is showing or having a powerful imagination, having or showing clear idea of what should occurred and achieve in the future also the act or power of sensing with the eyes; sight. Every entrepreneur should have a vision. Vision appear for the sights or responses related to the advancement of the goals in the future. Consequently, to be achieved in business entrepreneur who has a goal must be visionary. Moreover, it cannot be difficult for entrepreneurs to accomplish that goal.

 The entrepreneur must have a strategy to aim that can be achieved in the future. Moreover, the business has notified them, entrepreneurs have worked unfaltering to achieve the goals and vision. Although, entrepreneurs make capable research and guarantee the competence of thought in the idea can be executed. At the same time, the ability of the self-contained or self-generating corners should be highlighted. After considering the challenges, threats and chances that will be encountered which vision is owned let businesspersons to make the greatest result.

 When it has a perfect evaluation of them just needed to core on a plan for accomplishing that goal. From Robert Kuok live we can see with the characteristics of entrepreneurs, that he is a visionary man, Robert Kuok are capable to become a prosperous entrepreneur and well-known.  Tan Sri Robert Kuok Hock Nien is a Malaysian billionaire businessman exited the media business in December 2015 when he vends Hong Kong’s South China Morning Post to Alibaba for $265 million. On March 2016, his net worth is estimated at $11.3 billion by Forbes. That makes him the number one wealthy person in Malaysia and second in Southeast Asia after Thailand which is Dhanin Chearavanant. Robert Kuok was positioned 76th in List of World Billionaire 2013 as stated by Forbes. Bloomberg Billionaires Index, on December 2012, Kuok net worth of 17.3 billion placed him 40th richest person in the world, most of his business was held by him or his family. Kuok is a discreet, media-shy and he is a humble person. Throughout  Asia, his companies have investments in various countries besides from a multitude of business in Malaysia. The stake in Wilmar International becomes the biggest source of wealth, the world’s largest listed palm oil company. His business interests series from sugarcane plantations (Perlis Plantations Bhd), sugar refineries, flour milling, animal feed, oil, mining, finance, hotels, properties, trading, freight and publishing. The stake in Wilmar International becomes the largest source of assets, the world’s major listed palm oil company. He was studied in Raffles Institution and English College Johor Bahru as a secondary school.

Kuok began with the distributions of sugar business. Early 1920’s, Kuok’s father came in Malaya from Fujian,China. Robert is the youngest son out of three brothers and born on 06 October 1923 in Johor Bahru. Robert Kuok can speaks three languages which are Chinese Fuzhou dialect, English and Japanese when Japan’s wartime with Malaya. He primary join business as an office boy then he started business with relations’ provision. After graduation, between 1942 and 1945, he worked as a clerk in the rice-trading department of Japanese industrial mix with Mitsubishi Shoji Kaisha in Singapore combined with the support of Japanese military unit dominated the rice trade in Malaya for the period of colonialism. Then he was contributing to head the rice-trading department. After the combat, the skills that he engaged then he apply back to family’s business.

In 1948, his father died. After one year, in 1949, Kuok Brothers Sdn Bhd was founded by Kuok and two brothers also his cousin Kuok Hock Chin, trading agricultural commodities. After Malaya gained independence, the relationship between Kuok with the Japanese continued. Kuok build Malayan Sugar Manufacturing Co Bhd together with two prominent Japanese partners in 1959. He include UMNO politician and Malay royalty into his firm also brought many dominant malay elite as directors and shareholders. In 1961, he made a move by buying low-priced sugar from India before the prices shot up. He continued to capitalize heavily in sugar refineries, dominate 80% of the Malaysian sugar market with production of 1.5 million tons, same to 10% of world production, and get his name "Sugar King of Asia".

Stimulated by the success of his sugar business, Kuok has attached his growing business into flour milling, shipping, logistics, oil and gas and hotel. Shangri-La Hotel was the first hotel built in Singapore in 1971. In 1977 his primary invasion into Hong Kong property, where he constructed the second hotel, the Kowloon Shangri-La by receive a plot of land on the nearly regain Tsim Sha Tsui East waterfront. In 1993, his Kerry Group gained a 34.9% stake in the South China Morning Post from Murdoch's News Corporation. His companies have investments in numerous countries, including Singapore, the Philippines, Thailand, Mainland China, Indonesia, Fiji and Australia. Productions in China embrace 10 bottling companies for Coca Cola, and ownership of the Beijing World Trade Centre. Driving force behind the progress of the Group is Kuok family, whose vision and obligation to hard work and superb, Robert Kuok, when he employed man he pursuit for honest, hardworking, bright individuals. When he stares applicants in the eye, they need display actual honest to him. He does not look for MBAs or extraordinary students. You might employ an excellent man, first-class honours, but if his thoughts is not an unbiased one or if he has a distort attitude in life, does brilliance really matter?

In a nutshell, we cannot oppose that Robert is a successful entrepreneur in Malaysia or worldwide. His determination made us to respect him. He said that business is like riding a boat, we must continue to ride forward, and otherwise a stop may lead to the boat to move backwards. Therefore, we cannot stop, we must persist to move forward, incessant search for opportunities.

Characteristic 5: OPEN RISK TAKER

 

FIQA LIYANA CHONG

Currently, she is representing Malaysia for modelling and TVC talent. She’s started been involved in the entertainment industry since 2005 when she was just 15 years old.Furthermore, she was really fortunate to be acting in a few of Malaysian’s local movies and also the famous, Phua Chu Kang.

She’s a typical no hands barred adrenaline junkie extremists. She also enjoy the rush she endured when she do extreme sports. She’s constantly up for anything that is challenging and pushing her boundaries. If there’s one thing that she’s addicted at, that would be traveling. To balance her hectic lifestyle, she’s also a certified health freak. she eat healthy, exercise in between the free time that she have.

An individual or business that tends to behave in a way that can potentially cause physical harm or financial loss, but might also present an opportunity for a rewarding outcome. Most business types that thrive on innovation will encourage a risk taker mentality among management to help support the creative process in other staff members.

Bad shoes can be burden to the society especially women one day.Women will particularly think or find that heels can be a blister and annoying to their daily life,thankfully to the shoes in a suck quality.When Fiqa in her young days,her mother always told her that if we can protect our feet because we only have one pair of feet to be used for the rest of ourlife.This definitely good because we know how grateful it is to have such a fine feet and learn how to protect them.When we get older,the possibility for us to suffer from the painful limp will decreased if we invest in them right now before it is getting worse.

Moreover fine shoes definitely do not come over every single time we looking for the good shoes so we will tend to revisit Fiqa’s shoes because they definitely the best shoes ever publish and it is like a magic pair came from Fiqa Liyana Chong.she’s know all too well about this problem so that is why she’s pursuing in this kind of business from a TVC talent to an entrepreneur.Based on the Fiqa’s experience,she knows how discomfort and inconvenience can cause problem in daily life or maybe doing activities by her beloved stilettos so the idea came.Gratefully FIQS footwear have come reality from her imagination.

FIQS is a line of brand product from a very ordinary student and handmade also can be foldable footwear.The shoes came with a very bright colour and design to make it more interesting to the customer.Customer will think that it is stylish to wear them whenever they want to go out.In Vulcan post,Fiqa shared that FIQS,in terms of convenience and also practicality,easier to them.This days women always think as important think to them about their style so that is why they are wearing heels cause it’s look elegant and stylish.So that FIQS make shoes tahat can be wear as stylish thing.

Fiqa will definitely put her compact shoes in her bag as she go out wherever she’s going and she will swap them when she’s need it.if she’s wearing them,she will never get her feet aching or hurt even at the end of the day.Her shoes different from other brands that also give comfort ability because her definition of comfortable is very different.

Though her line in footwear business may be able to withstand all sorts of rocky difficulties, her path or way could not be far further than that because she’s also having to experience all sorts of difficulties.

“When she’s started FIQS, she was still in university and had no experience in running a business.She learned her mistakes during the difficulties and she did it anyway successfully.Now she never choose the way,she follow the step one by one,never skip it.She learned from her mistake when she did not performing a market validation when she had the idea.

In the earlier of the process for FIQS business, it was extremely tough to co-operate with people in foreign countries, but Fiqa has managed to overcome it and found it fun to design her footwear as well as go material shopping. The most exciting part of all was watching her creations come to life.

Since the inception of FIQS,they have expanded to Hong Kong because it is the perfect place where the footwear will be convenient for women who take public transportation often and lead a hectic life style .Likewise future plans for the brand would include more designs of FIQS,as well as plan for a physical store which will be announced sometime next year.The mission of FIQS is to ease women’s pain in wearing typical high heels.As such,Fiqa stressed that they will continue to only produce foldable flats and with such a niche, they will only be able to provide better quality footwear as time goes on.In her words,she says. We would like to concentrate what we do best to provide the most innovative foldable flats.

So,we can conclude that Fiqa Liyana Chong also take the risk when she’s started her own business(FIQS).

CONCLUSION

In conclusion, every successful leader in the field of entrepreneurship has different characteristics and distinctive. They have a variety of unique storyline, sad, sad, happy, frustrated, and so in the face of initial success in their respective fields. To become a character in a field, one needs to have its own identity. For example, entrepreneurial leaders need to have a different way than others in promoting and marketing their products to market high that their products known and more advanced. For young people who want to be involved in entrepreneurship, they can make figures that have been successful entrepreneurship as the founder of Vida Dato Qu Puteh, Dato Aliff Shukri who was the founder of the product D'Herbs and others to improve the motivation and the incentive in develop business. Faction leaders who have invented this name has managed to take a risk, not easily discouraged, proactive, bold and so that should be a role model for the young entrepreneurs.